As other products i.e shampoo and hair products, hair dye (one even called 'Just for Men) certain products are aimed for a male audience. I feel this is the same situation with chocolate, men don't like to purchase a product which they feel is for women - even if the product may be the same. Maybe this is why the likes of snickers and Yorkie always market towards men as they feel if its targeted especially for men then the men would opt for that chocolate bar over one like Galaxy that is very femininely advertised. Whereas women wouldn't be as put off if the main advertisement was for me.
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